Contained in this framework, the rationale in the monotony is even backed by the positive matchmaking anywhere between cognitive difficulty and you can each week date used on Fb (look for Fig 1). In addition, the results of one’s expose investigation exhibited a distinction between men and women players in case of the relationship ranging from PFU and you can cognitive difficulty (H7). This effect will be linked to a sophisticated out of Myspace strength regarding the boredom among females compared to people . Thus, it could be presumed you to definitely female that have an advanced level of cognitive complexity could have an increased attitude so you can monotony than males, that could produce more regular use of Facebook and better PFU.